CRM integration · HubSpot

Connect HubSpot CRM with Sublime LMS

Turn CRM Contacts into learning opportunities for customers and partners. Select Contacts, map their properties and import them as learners through a guided, administrator-controlled workflow.

  • Authorized, read-only Contact access
  • Administrator-selected Contacts
  • Property mapping and duplicate checks before import
People › Learners › Imports
Import from HubSpotCRM · Connected
SelectedHubSpot Contact IDNameCompanyJob titleResult
51202Noah CarterBluepeak LogisticsOperations LeadUpdated
51203Sophia LeeCedar & Pine ConsultingPartner Enablement ManagerCreated
51204Liam PatelLumen AnalyticsSolutions ArchitectUpdated
51207Olivia ChenNorthwind HealthImplementation SpecialistCreated
51208Mason RiveraBluepeak LogisticsIT AdministratorCreated
5 selectedMap Fields
Sample Contacts from Brightpath Software, a fictional company, selected for import in People › Learners › Imports.
Interactive demo · no sign-in

Try the HubSpot learner import

Connect a demo HubSpot account, select Contacts, map their fields and import them as learners. No sign-in, credentials or real data. Everything here is simulated in your browser.

Demo · fictional data, nothing is connected or created

Want to see it with your own HubSpot account?

Request a Personalized Demo
Why This Is Different

The same new customers, two very different onboardings.

One organization, the same HubSpot Contacts, the same week of new customers and partners. Watch an administrator onboard them in a traditional LMS, then in Sublime LMS.

lms.legacy-platform.com/accounts/1/users
Brightpath SoftwarePeople
  • Courses
  • People
  • Statistics
  • Permissions
  • Settings
  • SIS Import
  • Authentication
  • Sub-Accounts
  • Terms
All Roles
NameEmailSIS IDLast Login
Add a New User
Brightpath SoftwareSIS Import
  • Courses
  • People
  • Statistics
  • Permissions
  • Settings
  • SIS Import
  • Authentication
  • Sub-Accounts
  • Terms
CSV or zip file
No file chosen

Company, reporting manager and create date have no column in this template.

Last import · hubspot_contacts_export_oct.csv
Processing…

Integrations

Connect the systems Sublime LMS works with
CRMAll statuses4 CRM systems available
HubSpotCRM · Contact records
Not connected

Import Contacts as learners. Read-only access to Contact records.

Not connected yet
SalesforceCRM · Contacts and accounts
Not connected

Bring Contacts and accounts into Sublime LMS.

Available
Zoho CRMCRM · Contacts
Not connected

Import selected CRM Contacts as learners.

Available
PipedriveCRM · People
Not connected

Import people and organizations as learners.

Available
HubSpot · authorize Sublime LMS

Sublime LMS would like to read Contact records in HubSpot for Brightpath Software. It cannot change or delete anything, and never sees your HubSpot password.

1Source2Select Contacts3Map fields4Review5Import
HubSpotAll companies0 selected
ContactCompanyJob titleJoinedLearner status
Fetch Contacts to load them from HubSpot
1Source2Select Contacts3Map fields4Review5Import
Field mappingHubSpot Contact field → learner field
Validation7 Contacts selected
3Create
1Update
3Skip
9 learners
SourceCompanyStatus
LearnerCompanyJob titleManagerSourceImport
01

Every new customer, typed in by hand

The Contact already exists in HubSpot, but the LMS knows nothing about it. The administrator copies each name and email into an Add User form, one person at a time.

Export, reformat, upload

For a batch, someone exports Contacts from HubSpot, rebuilds the columns to fit the LMS CSV template and uploads the file. Company, job title and lifecycle stage are left behind.

Errors arrive after the upload

The import runs first and reports problems later: a missing email, an email already in use, an address that isn't valid. Fix the spreadsheet and upload it again.

Duplicates slip through

The user list now holds two accounts for one person and a Contact that shares an inbox with a colleague. Nothing links a learner back to their HubSpot Contact.

Connect HubSpot once

In Administration › Integrations, an administrator authorizes read access through HubSpot's consent screen. No passwords, no exports, and one place to test or disconnect.

Fetch and select Contacts

Contacts come straight from HubSpot. Search, filter by lifecycle stage or company and tick exactly who to import, while learner status shows who is new and who already exists.

Map properties, validate before import

Contact ID, name, email, company, job title, phone and location map to learner fields. Missing emails, invalid addresses and duplicates are caught before anything is created.

Learners, ready for training

Confirm the import and the new learners appear in People › Learners with HubSpot as their source, with created, updated and skipped counts and nothing typed by hand.

Same Contacts. Same CRM. Different LMS.

Spreadsheet exports and retyped records, replaced by a governed HubSpot connection.

Benefits

Turn CRM Contacts into Training-Ready Learners

Benefits describe the planned integration. Availability depends on your plan; we'll confirm what is enabled for your organization in a personalized demo.

Simplify Learner Onboarding

Create learner accounts from Contacts you already keep in HubSpot, instead of exporting CSVs and retyping names and emails.

Support Customer Education

Give the customers you manage in HubSpot learner accounts for product onboarding and customer academy programs.

Enable Partner Training

Bring partner and reseller Contacts into Sublime LMS so enablement programs start from the same records your channel team uses.

Reduce Manual Administration

Selection, property mapping and duplicate checks happen in one guided flow, which can reduce manual data entry between systems.

Improve Learner Data Quality

Missing emails, invalid addresses and duplicate Contacts are flagged before anything is created, so the learner directory stays clean.

Maintain Import Control

Administrators choose exactly which Contacts to import. Nothing is imported automatically and nothing is written back to HubSpot.

How it works

From HubSpot to Sublime LMS in Four Steps

  1. 1

    Connect HubSpot

    In Administration › Integrations, an administrator authorizes Sublime LMS to read Contacts from HubSpot.

  2. 2

    Open People › Learners › Imports

    Choose Import Learners, then Import from Integration, and pick HubSpot from your connected CRM systems.

  3. 3

    Select, map and validate

    Fetch Contacts, search and filter by lifecycle stage or company, select who to import, map Contact properties and review the validation.

  4. 4

    Import learners

    Confirm the import and view the imported learners in People › Learners, with created, updated and skipped counts.

Field mapping

Bring the Right Contact Information into Your LMS

These are the default mappings. Administrators can change them for each import, and custom Contact properties can be mapped too. Which properties are available depends on your HubSpot setup, and Company is always a learner profile field, never a separate tenant.

HubSpot fieldmaps toSublime LMS learner field
HubSpot Contact ID External learner ID Required
First name + Last name Learner full name Required
Email Learner email Required
Company name Company
Job title Job title
City, Country Location
Phone number Phone
Security and control

Designed for Secure, Controlled Learner Imports

OAuth authorization

The integration is designed to connect through HubSpot's OAuth consent screen. Sublime LMS never asks for a HubSpot password.

Centralized connection management

Connect, test, reconnect and disconnect HubSpot in one place: Administration › Integrations.

Role-based access

Connecting HubSpot and importing learners are intended to need separate administrator permissions.

Selective imports

Only the Contacts an administrator selects are processed. There is no automatic import of every Contact.

Validation before import

Missing or invalid emails and duplicate Contacts are shown before anything is created.

Duplicate detection

Existing learners are matched by HubSpot Contact ID and verified email, and the administrator chooses to update or skip them.

Token management

Connection tokens are intended to be stored server-side and never shown in the browser.

Least-privilege scopes

Read access to Contacts and Contact properties only. Nothing is written back to HubSpot.

FAQ

HubSpot integration questions

Is the HubSpot integration available today?

This page's demo is a simulation. HubSpot Contact import is being rolled out and availability depends on your plan. Request a personalized demo and we'll confirm what is enabled for your organization.

Do I need a HubSpot account to try the demo?

No. The demo uses a fictional HubSpot portal and fictional Contacts. You don't sign in to HubSpot or Sublime LMS, and nothing you do in it leaves your browser.

Does the demo access my real CRM?

No. The demo never calls the HubSpot API, never asks for credentials and never creates real learner accounts. Every Contact in it is fictional and uses example email domains.

Can I import only selected Contacts?

Yes. Imports are built around selection: you search, filter and tick the Contacts to import. Continuing is blocked until at least one Contact is selected.

Will every HubSpot Contact be imported automatically?

No. There is no automatic import of all Contacts and no continuous sync. An administrator starts each import and chooses who is included.

How are duplicates handled?

Contacts are matched to existing learners by HubSpot Contact ID and verified email, and you choose to update the learner or skip the Contact. Two selected Contacts with the same email are flagged before import. Nothing is overwritten silently.

Are course completions sent back to HubSpot?

Not in the initial scope. The integration is planned to import Contacts as learners. Completion sync, automatic enrollment and lifecycle-triggered automation are not part of it.

Does the HubSpot company become a separate tenant in Sublime LMS?

No. Company is mapped as a learner profile field. Every imported learner joins your existing Sublime LMS organization.

How do I request a personalized demo?

Use any Request a Personalized Demo button. We'll verify your work email with a one-time code and arrange a walkthrough based on your HubSpot setup. We never ask for CRM credentials.

Use cases

Training for the People Your CRM Already Knows

Importing creates or updates learner accounts. It does not enroll learners automatically, trigger training from HubSpot lifecycle changes or send completions back to HubSpot.

Customer onboarding

Import new customers from HubSpot so onboarding courses are ready when the contract is signed.

Partner and reseller training

Give partner and reseller Contacts learner accounts for certification and enablement programs.

Customer education

Run a customer academy for product training from the Contacts your success team already manages.

External training

Train consultants, implementers and other external audiences without managing a second contact list.

Revenue enablement

Prepare customer-facing teams and partners with the product knowledge that supports renewals and expansion.

Ready to Explore HubSpot Integration for Your Organization?

See it with your own HubSpot setup and confirm what is available for your plan. We verify your work email with a one-time code and never ask for CRM credentials.